Authority is Your Elevator When Search Engines are Your Playground

In my spare time I like to watch YouTube videos if I can. There’s a lot of good information in YouTube videos if you really pay attention. Having said that I recently watched a video where a guy said not to worry about back links in 2016. Don’t worry about it because back links no longer mean what they once did.

Really? I am going to have to strongly disagree with that claim my man because you and I are clearly not seeing the same thing. Let me just say that I don’t know why anyone would make such a strange declaration. You missed your mark if it was an attempt to sound smart. Instead you sound like a fucking blow hard know it all. Bro SEO is a big business and the internet has many niches and I seriously doubt you or anyone else knows absolutely everything SEO about every possible niche.

This cockamamie idea of writing the best content and magically getting ranked on the first page of Google is absolute fantasy for brand new websites or those without a respectable level of authority. Honestly, how many people or businesses have you ever heard say “Oh man I finally hit that homerun I’ve been swinging for with Google. I finally, after all these years and painful hours of frustration have written the most epic piece of content of my career and Google has rewarded me with a number one organic search position.”

You will never hear someone say those words because it does NOT happen solely off your content or on page SEO in competitive markets with high cost per click advertising! It also seems really convenient that the websites that rank in these same competitive markets have also paid for advertising at one point or another. You can call it a coincidence but I think that’s being naive.

Now that we’re clear on that let’s take a look at a specific keyword case study. The keyword phrase we’ll be analyzing is cheap custom challenge coins. Now to be fair the term cheap custom challenge coins is likely the bane of most challenge coin makers’ existence. Not only is the idea of posting that word on your website taboo but it probably makes challenge coin vendors want to throw up a little in their mouths.

If you look at the attached first page Google search results you’ll notice something. There is only one website result that mentions cheap custom challenge coins and it’s kind of spammy and down near the bottom of the page. Let’s be honest though, that result would not be what it is without their high domain authority. Now I will honestly admit that I am glad the result that mentions this term is near the bottom of the first page for two reasons. One, Google is protecting their advertising earnings and American advertisers, and two because I have a website in the industry and I want to build a clientele.

However this just reinforces my opinion that writing quality content alone will not accomplish your goal of a high organic search position on Google. I encourage you to continue writing quality content. Perhaps you will create a piece of content that will go viral and you’ll finally get the exposure and natural links you’ve been working toward.


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